Mollyann Explores It All

Mollyann Explores It All

Creative Lifestyle | Travel + Experiences | Intentional Design | Personal Growth + Fitness

  • Home
  • Blog
  • About Me
  • Say Hello!

Category: Intentional Design

Intentional Design

Black and White Logo | Intentional Design

April 19, 2020May 5, 2020by Mollyann Russell1 Comment on Black and White Logo | Intentional Design
Black and White Logo | Intentional Design

There are many resources out there that help you determine your brand colors and we can study color theory all day. For me, I am drawn to bright and colorful book covers and white and gray modern interiors so how the heck did I land on a black and white logo?

  • From my experience in marketing, printing in black and white is ALWAYS cheaper than printing in color. Often, printers will charge per color. Even if you have a colorful logo, I recommend making sure that it also looks good in black and white for possible printing purposes.
  • This also goes the other way – when needed, you can easily transition your logo to color. It’s so flexible.
  • It is timeless. Even if your color preferences change or your brand evolves, your black and white logo will be able to evolve with it.
  • It is legible. Growing up, I remember making my powerpoints colorful and then later I learned that white and black is ideal for presentations as it is the easiest for your audience to read. This has always stuck with me. You can’t beat the contrast between the two colors.
  • It is so fresh and so clean, clean.
  • It is simple. Enough said.

Here’s the ultimate reason why: A black and white logo is the classic way to make your brand relatable, accessible, and versatile. – Aviva M. Cantor from her blog post, 25 black and white logos that are anything but boring

Speaking of versatility, you will need several versions of your logo depending on its use. When tagging your graphics or photos, it is good to have both an all white and all black version of your logo with transparent backgrounds. The black version would be used on a light image and the white version would be used on a dark image for visibility.

You can also create transparent background versions of your logo with just your graphic image and just the text as well.

I have many more different versions of my logo. Horizontal and square, just the image, and versions with the image + text. I also have them where the colors are swapped – black logo on a white background and a white logo on a black background. I decided to create all of these from the get go so that I am ready whenever I need to use each version. It was really easy to DIY on Canva!

Color is just one of the many factors to consider behind a successful logo design. Here is my blog post about the graphic image on a logo.

Next up, logo typography!

HEY THERE

I'm Mollyann. A detail-loving overachiever, frequent flier, fitness enthusiast, ice cream lover, cat mama, wife to Sean. Passionate about designing a full life on your own terms.

Categories

  • Book Club (5)
  • Book Reviews (8)
  • Cocktails (1)
  • Creative Lifestyle (1)
  • Expat Chats (6)
  • Experiences (3)
  • Fitness (1)
  • Intentional Design (1)
  • Personal Growth (2)
  • Recipes (1)
  • Travel (10)
  • Uncategorized (2)
  • Wedding (6)

Instagram

Went from Charlotte to Charlottesville this weekend to celebrate @lwca428’s TWINS and an early Father’s Day!
June is the month for lavender picking 💜🌿 So happy that I finally got to check this off of my summer bucket list!
Congratulations to Teddy and Alysse who tied the knot yesterday! We are so happy that we got to celebrate with you! #HoorayForTheMazzeis
It’s been a long journey, but we are finally home! 🏡🔑
This past weekend, we ran the Color Me Green 5k trail run at @usnwc. It was cold and muddy but we spotted a leprechaun and embraced being GREEN to celebrate St. Patrick’s Day! 🍀
So excited that I got to celebrate Kaylie and Baby Gray today with her friends and family. Can’t wait to see one of my best friends become a mom and for the little guy to arrive in a few months!

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 90 other subscribers

 

Loading Comments...